Making More Money at Home Than My Old Job

When my boss called me into his office a few months ago, I had no idea what was to come. It was not abnormal to be called in there, but this was the first time I had any indication I was going to be laid off. Thankfully, I was given a very generous severance package, and that allowed me time to think about what I wanted to do with my life from that point on. I did some research on an earn money from home program, and I was intrigued with everything that I head read.

I have a business degree, so I knew that I would be able to find work somewhere. I just had no idea that it was going to be from the comfort of my own home. The more I read about working from home, the more I realized that it was something I really wanted to try. I was not about to start on this new journey without visiting the website of someone who has been there and done it, because I wanted this to be a success. Continue reading →

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Mortgage Marketing – Broadcast Advertising vs Direct Advertising

Do you know how to design and deploy a marketing campaign?

Even if your ad budget is small you should still plan and measure the results of you advertising. This process is the key to your ultimate success.

You see, there are two types of advertising. The first is broadcast marketing. This category includes TV and radio commercials. While broadcast ads can be effective, they are very expensive and almost impossible to measure.

And you can’t manage what you can’t measure.

Which brings us to direct marketing. These ads are sent directly to your prospects. Sales letters, coupons, and order ready websites are some examples of this type of ad. But the truth is, any ad that you can accurately measure the results of falls into the category of direct marketing.

The advantage of direct marketing is that it is more science than art. You can key every ad you use and measure the real world results exactly.

This is huge. Through trial and error you can test the effectiveness of your ads. Over time you can gradually improve the pulling power. Eventually you’ll have a set of ads that work really well.

More sales for less money.

To get there you must key every ad and keep careful records of the results each produce. Run two ads every time you advertise in any given media. Compare the results and go with the winning ad.

Then write another ad and put it up against your winning ad or control. If it beats your control then use it instead. Keep refining and testing.

This is an ongoing process. Markets change and ads loose their effectiveness after a while. To have a top-notch marketing campaign you must be constantly improving your ads.

What Smart Advertisers Are Doing About The “TiVo Problem”

Broadcast advertisers, who use television, are seeing dramatic reductions in their ad results because of a four-letter word-TiVo. In some ad agencies one can sense that TiVo really is a four-letter word in the most derogatory sense. This reporter decided to follow the actions of what such advertising giants as Ford Motor Company and Shimano are doing creatively to solve the TiVo problem.

What is the “TiVo problem?” It is all about consumers who fast forward through the commercials associated with television shows that they watch and capture in their TiVo systems. Madison Avenue refers to this as “ad avoidance.” Advertisers call this their worst nightmare.

Another term used for TiVo is DVR, which is short for Digital Video Recorder. Nielsen Media Research predicts that DVR ownership rates could reach 10% by the end of 2005, and explode to 41% by 2009. These numbers beg for an immediate and radical solution if broadcast advertisers are to continue using television as a promotional medium. The most intriguing aspect about the whole TiVo issue is that the solution involves the continued use of advertising, but in the shows themselves.

Television show product placement is at the heart of this solution and both Ford and Shimano are using the same award winning national sports show, Inside Sportfishing (www.insidesportfishing.com) to complement their traditional advertising campaigns through extensive product placement. What do I mean by product placement? It is the creative placement of actual product IN the TV show itself. Done in such a way that the products become an integral and important part of the storyline and show itself.

The Survivor reality show is known for its rather blatant attempts to promote certain products, followed closely behind by Donald Trump’s hawking of the goods and services of those companies that advertise on The Apprentice. Many consumers are turned off by product placement that is clumsily done. Michael Fowlkes, founder and Executive Producer of Inside Sportfishing, developed his show over a decade ago, and decided to use the entire format to gently, yet persuasively, promote the shows sponsors. “I went to Ford initially because their trucks literally sold themselves,” states Fowlkes. “All we had to do was figure out ways to showcase the F series trucks in action. It wasn’t all that hard because fisherman drive trucks.”

Fowlkes went to see Richard Landfield, a 20 year Executive Member of the Southern California Ford Dealers Advertising Association, and pitched him on his concept. Simply put, Fowlkes told Lanfield, that the F series trucks were the perfect vehicles to tow his fishing boats around. From running down the rugged Baja peninsula and Central America, to hitting famous fishing holes and bass lakes across the American heartland from Texas to as far north as Alaska. The fit was a natural for Ford, whose trucks are consistent leaders in nearly every truck study concerning the toughness of a truck.

Landfield took the concept to Dailey & Associates in Los Angeles, the agency representing the SCFDAA. They jumped on board and haven’t looked back since. “I was worried about how Inside Sportfishing would integrate the trucks into the series,” concedes Landfield. “After I saw the first program, you could see how Michael was proving our trucks were Ford Tough.” Landfield went on to say that Ford’s whole advertising campaign was based on the slogan “Ford Tough.” During his show Fowlkes would run the trucks through the harshest terrain, which drove home the point about the trucks being “Ford Tough”. “When someone watched one of our shows, and was even remotely interested in a truck, he was talking to the nearest Ford dealership after the show was over,” says Fowlkes “Dealers love the show because it works. It helps them sell trucks.”

Fowlkes then steered his attention to another major player in the sport fishing arena, Shimano, which is well known for it’s rods and reels, bicycle, and snowboard products. Once again, Fowkles vision for Shimano was to showcase the reliability of Shimano’s fishing gear but to do so in a non-intrusive manner.

The President of North American operations for Shimano, Dave Pfeiffer, quickly jumped on board with Inside Sportfishing’s program the minute he learned about Fowlkes’ promotional philosophy. “Placement of product within the content of the show has been very effective for us,” states Pfeiffer. “Michael has a great understanding of how and why we make products the way we do for certain techniques or markets and he instinctively is able to portray them just the way we want. He makes it a point not to be too obvious about it though, so the product really is weaved into the total experience.”

Pfeiffer has also been concerned about the TiVo challenge lately. “There is no doubt that TiVo presents a problem for advertisers and promoters alike,” warns Pfeiffer, “we know our products will be a major part of the action on the show.” Pfeiffer knows that one must develop alternative advertising strategies but didn’t necessarily consider sponsorships at first. “Shimano does not tend to go out ‘looking’ for sponsorships,” says Pfeiffer, “But, we know a good fit when we see it (www.insidesportfishing.com) and then pursue building the kind of relationship that works for both of us.”

Fowlkes is now building yet another strong element to his overall programming presentation. After meeting Rachel Gershwin, Director of Marketing & Development of the Make-A-Wish Foundation of San Diego, Fowlkes was immediately drawn to the concept of helping out not just one child and family, but an entire group of kids and their loved ones. “It is amazing how many kids and families are interested in fishing wishes,” Gershwin says, “Michael’s idea of having a boat trip for a number of children and their families was a brilliant idea.”

The idea was received so well by the Make-A-Wish Foundation that they expect to make copies of the taped show, and plan to use them throughout all their local chapters in the U.S. “The more we talked, the more I fell in love with the project,” Fowlkes says.

Fowlkes is in the process of negotiating with additional sponsors who’ve expressed a keen interest in becoming a part of the series. Considering the content and nature of the show, sponsors should be lining up to get involved.

With new advertising challenges cropping up, seemingly every day, led by such new technologies as TiVo, advertisers have to get involved with creative programming. Product placement, particularly the type of product inclusion that “blends seamlessly into the shows is the key to success.” Selecting the right programming partner then becomes the most critical action to be taken.

Voice Broadcasting – Getting the Message Out Fast

Voice broadcasting is not a new method of advertising, but it is a tried and true method that has many benefits to its credit. Using simple telephone messages and a compelling audio ad you can keep contact with established customers to your business, make others aware of specials or new services and products, or contact business leads without wasting hours out of your day cold calling.

If your business is looking for a way to reach out to hundreds of people in a fast, efficient manner, voice broadcasting could be the way to go.

What is Voice Broadcasting?

Services offering broadcasted advertising make it possible to create spoken audio files that are entertaining and attention grabbing and then send it out by telephone to a large number of people at once. If you have a lengthy list of prospective clients or have accumulated a list of people who have shown an interest in learning more about your business or services, then you can have all of those people hit with your broadcasted telephone message at the same time.

In order to find out more information or take advantage of a special deal presented in the broadcasted message they will be able to simply press a number on their phone or call a given toll free number directly to your representatives or company.

Benefits of Voice Broadcasting

There are many benefits to using broadcasting for business advertisements:

* Fast
* Efficient
* Measurable Results
* Cost Effective

Since your advertisements or announcements are sent automatically to everyone on your list, this is one of the fastest ways to stay in contact with customers or previous customers and get your business name in the heads of many potential new customers. Once the voice broadcasts are created and approved they can automatically be sent out to everyone on your list.

This method of advertising is also quite efficient. You don’t have to make cold calls to all of those people and even if you later make personal calls they have already been pre-exposed to your company and what you are offering which will make it easier to make a sale. Not having to cold call all of those leads saves you and your employees tons of time which translates into saving money.

A good voice broadcasting service will offer some way to track how effective particular broadcasted messages are at convincing prospective clients to talk with your representatives. In some cases you may send out different versions of the same message for a trial period and then track which one is the most effective. The messages that are getting the most response from your prospective clients will obviously be the ones you use for a longer campaign.

Making It Work

The most important aspect of voice broadcasting is the quality of the actual message you are sending out. It has to be compelling, well spoken, and provoking if you want people to listen through to the end and take action to follow through for more information. A message with these qualities will bring in more interest in your company and a huge jump in sales. A poor message will do little more than waste your advertising budget.

Look for an experienced voice broadcasting service who knows how to create compelling messages on your behalf and have them design an effective voice broadcasting campaign to get your message out fast!

Advertising on the Internet – Killer Tips

Most business owners know that they should be advertising on the internet but many are not doing it because they do not understand internet advertising. These business owners are making a terrible mistake because internet advertising is often cheaper and more effective than traditional print or broadcast advertising.

The major reason why business owners need to be using net advertising is that it is a great way to locate people who are actually looking for their products or services. Search engine optimization is a method of enabling search engines to have a business website come up whenever somebody does a search on a particular topic.

An example of this would be a person who did a search on commercial crane services in Los Angeles. A company with a search engine optimized website or content would be able to have its website be the first one that individual saw. This would be a way of actually making contact with someone interested in services.

Other Advantages to Web Based Advertising

Another big advantage to advertising on the internet is that it is often easier to track the results of net advertising. Tools such as click rate counters enable a business to actually count the number of visitors referred to its site by particular websites or sources. This means that a business can quickly determine if advertising is responsible.

It is often impossible to know if many traditional advertising mediums such as newspapers and broadcast radio or television are actually working. Often times the only figures available about the readership or ratings of such media come from the media outlets themselves. Newspaper circulation figures are often inflated through questionable means such as handing out free subscriptions.

It is also a well known fact that both newspaper circulation and the levels of broadcast television viewing are falling. A growing percentage of the population no longer reads newspapers, listens to broadcast radio or watches traditional television. This means that a lot of expensive advertising is being seen by fewer people.

The only way to reach many potential customers these days is through advertising on the internet. Many of the people who don’t read newspapers or watch broadcast television turn to the internet for their news and increasingly entertainment. Quite a few of these people will use search engine such as Google to find goods or services.

This means that advertising on the internet using search engine optimization is often the best method of locating new customers. It may be the only effective means of reaching many potential customers

Why Do You Advertise?

Advertising is a form of communication. Its intention is to attract or persuade an audience to take action or purchase products, ideals, and services. This audience is composed of readers, viewers, and listeners. All of them are part of the advertising communication. In advertising you are showcasing your business or your product to your audience in a manner that they will know what is being advertised. It is a common tool used by different companies and agencies in promoting their businesses. Whatever is the type and kind of the company, advertising is really needed.

There are different types of advertisement and they are used everyday. The following types are print advertising, broadcast advertising, outdoor advertising, covert advertising, surrogate advertising, public service advertising, and celebrity advertising. To show the distinction on the types of advertising, below are their functions and their usage.

Print advertisings are commonly printed materials like brochures, magazines, newspapers and fliers. They all have a common goal that is to let the readers know about their products or services.
Broadcast advertisings are aired advertisements through different types of broadcasting media’s like television, radio, and internet.
Outdoor advertisings are usually seen on billboards, kiosks, trade shows and events.
Covert advertisings are commonly incorporated in movies, programs, and TV shows without them being mentioned but largely showcasing the brand.
Surrogate advertisings are commonly used to showcase a different product which is related to a banned products.
Celebrity advertisings are advertisements that uses celebrity as the endorser of a certain product.

Advertisement plays a major role in a business. This is the booster or the energizer of all companies and products. Reasons for advertising varies but most of them are common in one thing and that is to let the people know about them. So what are the different reasons why companies and individuals do advertisements? Here are some of the reasons.

To introduce. Many new products, websites, and companies are now rapidly popping up into the market and in order to stand out from their niches they do advertising.
To sell. This is the most common reason in all companies and products, to sell. Companies and products are being advertise to the public using the most common advertising type, the print and broadcasting. Letting the public about their services or products.
To help. This type of reason is more of a public service.
To give information. Informations like a certain component of vegetables or fruits is one good way to fight a certain diseases.
To warn. Police departments and establishments advertise faces of people whom broken the law or committed wrong acts to the public.